
Client
Ponmile Fashoranti Photography
Ponmile Fashoranti Photography — Flyer Design
Built for Ponmile Fashoranti Photography, this page walks through the process, deliverables, and outcomes behind the project.
Overview
Ponmile Fashoranti Photography is a Nigerian photographer working across beauty, lifestyle, portraits and events — weddings, birthdays, corporate events and more — with a focus on "capturing moments into memories that exist forever". theHoracle Studio partnered with Ponmile to design marketing materials that communicate the brand clearly and drive bookings.
The challenge
Photographers often lose bookings not because of their work, but because potential clients can't quickly see what's offered and how much it costs. Ponmile needed promotional materials that:
- Reflect the elegance and professionalism of the brand
- Present photography packages and pricing in a clear, structured way
- Encourage potential clients to book a session
- Work for both digital sharing and print
What we designed
Rate card flyer
A clean, structured layout showcasing photography packages and pricing in a visually appealing way, so clients can compare options without a long chat.
"Book Now" flyer
A conversion-focused design that highlights the photographer's services — including fashion, portraits, lifestyle, retouching, corporate and events coverage — with clear contact details and a strong call to action to secure a session.
Social e-flyer
A version designed for sharing on social media and WhatsApp, consistent with the rest of the set.
Our approach
- Minimal yet striking layouts that let the photography lead
- Strong typography hierarchy for readability on small screens
- Balanced use of imagery and whitespace, so the designs feel premium rather than crowded
- Clear call-to-action elements — contact details, social handles and booking prompts that are easy to find
Tools
Designed in CorelDRAW.
Outcome
The final designs gave Ponmile Fashoranti Photography polished, ready-to-use promotional materials for both digital and print use, helping the brand present its services more effectively to potential clients.
Related
Want rate cards, flyers or a full visual identity for your creative business? See our branding and graphic design service and flyer and print design service, or read our branding checklist for small businesses.
Project gallery
A closer look at the visuals, assets, and deliverables created for this project.



Read more about this project
Supporting posts and case studies with extra context on the work.
Flyer Design That Converts: How to Make Flyers People Act On
How to design flyers and e-flyers people act on: one clear goal, phone-first layouts, strong hierarchy, a bold call to action and the details that must be right.
The Branding Checklist for Small Businesses
A practical branding checklist for small businesses: foundations, logo files, colours, fonts, voice, touchpoints and templates — score your brand and fix the gaps.
Print-Ready Files: The Checklist Before You Send Anything to a Printer
Avoid blurry, dull or badly trimmed prints. A 10-step print-ready checklist: size and bleed, safe margins, CMYK, 300 DPI images, fonts, PDF export and proofing.
Explore more design galleries
Browse grouped design collections, campaign assets, and visual systems from the studio portfolio.
Project team
Designer
Tools used
CorelDRAW
Design
